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https://freight.cargo.site/t/original/i/M1884792220398666079290691746548/05-nike-unlimited-you-london-1024x628.jpg https://wellversed.studio/now-reading 2026-03-03T20:46:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/W861716811061360125123369970268/vertical.svg Few brands have the confidence to publish their business model and while many brands now accept their responsibility to publish their annual Sustainability Reports, its Ganni who have taken supply chain transparency to a whole new level by publishing the Ganni Play Book. 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Co-written by the former CEO Nicolaj Reffstrup alongside Forbes journalist Brook Roberts Islam, this play book details the brand’s journey to becoming a “responsible” and profitable brand. Recognising that fashion at its core lives off “unsustainable newness” Nicolaj and the team at Ganni lay out their responsibility strategies, actions and publish their results in this frank and honest book, a call to arms for the fashion industry. I took notes, wrote down quotes and devoured every page and as a lapsed Ganni fan, now see the brand in a whole new light. https://wellversed.studio/nav-at-bottom 2026-03-26T10:23:13+00:00 always 0.5 https://wellversed.studio/info-button 2026-03-03T20:46:33+00:00 always 0.5