Brand Consultancy: Well Versed work with inhouse Brand Teams, VCs & Agencies across both long term and short term brand strategy in four areas:
Cultural relevance
- Brand positioning, target audience identification & achievable brand operating systems
- Business planning, go-to-market strategies & investment pitches
Brand innovation, evolution & transformation
- Helping legacy businesses pivot their offering, reposition their brand/service, restructure their teams and evolve their culture
- Helping disruptor brands define their offering, position their brand/service, structure their teams and create their culture
Brand Storytelling
- Campaign Strategy, planning & execution
- Launch strategy for maximum communications, social & word of mouth awareness
- Partnership & collaboration strategy, positioning & execution
Team Development
- Senior Leader Mentoring
- Organisation design & refresh
- Team Workshops
Fractional cover: Holly Ferguson available for Fractional Marketing Director / CMO roles.